What is the importance of Google AdWords ads and why are they the most significant??
Simply because the customer is the one who is looking for you (Indoor marketing), not you who is looking for him (Outdoor marketing) ....
There are multiple e-marketing channels and the most notably channel of them is the social media accounts management. However, the truth is that Google search engine marketing (SEM), whether through Google AdWords ads or website advertising (google ads services) (Search engine optimization or SEO), is the most important because it is almost the only channel in e-marketing that is considered Indoor Marketing; that is, the customer searches for you via Google, the most famous search engine.
Accordingly, the returns on investment for Google AdWord advertising campaigns in Egypt, Saudi Arabia, or any country are much higher than the returns on investment of advertising campaigns on social media despite their great importance.
By managing Google search ads (google ads services), you will be able to attract approximately a potential lead from every 9-11 visitors to your website. Such customer will contact you asking about your product or service. As for social media ads, you will attract a potential lead approximately from every 70-100 visitors to your page through your ad, except some types of expensive ads on social media.
Our steps for success in managing Google AdWords:
Our journey with our customers begins by studying the customers’ products/services well to know the competitive advantages and the search keywords along with studying the competitors thoroughly. Rabeh, as an e-marketing company specialized in SEM, realizes that the keywords are the keystone of Google ads success; hence, we used the most recent approaches to analyze search keywords, and to know each keyword and the number of searchers using it in each country or city. Such approaches allow us to predict the number of the website visits (clicks) and the subsequent communications related to the advertising campaign before it begins, so that we can measure the actual results with our customers together with comparing them to the initial targets stated in the campaign assessment.
After choosing the most appropriate keywords, it is important to determine the days and hours of displaying the ad, the target countries and cities, and the devices used by visitors (computers, mobile phones, tablets), which are an influential factor for the ad success. We can determine the foregoing after analyzing the data of the visitors of your website and your competitors’ websites along with studying your customers.
The next significant factor is drafting the ad to define the product or service, illustrate its competitive advantages, and attract searchers provided that such ad fulfills the conditions of its appearance at the top of the search results (Quality Score) on the first page as per Google technical requirements for running Google ads.
The use of extensions for Google AdWords campaigns, such as communication links, geographical location on Google Maps, site links to the ad, displaying benefits, and the like, is very important as Google reports indicate that using them improves ad results by 40% without any extra cost.
Given the fact that e-marketing is substantially distinguished by following up, analyzing, and modifying the ad after its launching, we adopt the process of analysis, monitoring, follow-up, and modification of advertising campaigns to be one of our tools through our search for your excellence which is our main goal.
Therefore, we, as a Google Advertising company, are featured by displaying our customers’ ads on the first page with the highest results, the highest engagement rates, and the lowest price per click.
How are we charged for Google Search Ads (google ads services)?
You are charged only for each customer who clicks on the ad and visits your website, based on fixing a price per click for the campaign as a whole or for each word separately. You will not pay for persons who saw the ad and did not click on it.
I don't have a website; can I launch a Google Ads campaign?
There must be a landing page to convert the search engine searcher to when he clicks on your ad. In fact, it is possible to put the ad on a social media account, but it is not the best solution.
Consequently, Rabeh, as a Google advertising company, decided to provide a free landing page for its customers to display their materials or products on for achieving the best results of their advertising campaigns.
Contact us & learn more about our Google ads management packages!