Digital marketing Course

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Digital marketing Course

Course Objective:

Getting the trainee to know:

  • The definition of digital marketing;
  • The significance of digital marketing, its advantages and channels (search engines and websites- Google display and search network- social media- forums, electronic directories, mobile applications and communication applications (WhatsApp- ...etc.)), the features of each channel, the time of using it and the method of measuring it;
  • An overview of Google network ads, optimization of websites for search engines (SEO), and elaboration of skills via social media networks;
  • Specifications of a successful website and various communication networks together with the advantages of each of them in addition to the time on which they will be used and in which countries or activities they are used;
  • The method of accurate analyzing competitors (access to the most successful competitors in digital marketing), the ability to know the rates of visitors to their websites, visit durations, countries of visits, their sources electronically (from social media networks- search engines- links- ...etc.) and their accounts on social media, days and times of posting, and the type of most interactive posts to know strengths and weaknesses, and studying consumer behavior electronically as for their response to competitors, so that we start where tough competitors finished;
  • Establishment of an integral digital marketing plan with (SMART) measurable objectives along with setting the measurement criteria related to the required state of success, and realizing the method of continuous assessment and evaluation, together with focusing on the competitive advantage(s) and the marketing message, and the ability to develop a clear vision as for the expenditure required in the marketing campaign together with the number of expected leads over the campaign months;
  • The ability to analyze the website and the social media accounts to know the visitors, their engagement rate, their countries and cities, search words attracting visitors, social media accounts, and rates of progress or delay in communicating electronically with targeted customers generally.

 

Target Group:

  • E-marketers;
  • All persons and entities interested in growing their business using the latest technologies;
  • Marketing managers willing to increase their market share;
  • Managers of commercial and service online websites interested in attracting the highest number of visitors to their websites in addition to converting them from visitors to beneficiaries of the provided services.

 

Course Topics:

  1. Introduction
  • Definition of marketing and its relation to sales;
  • Marketing stages and the marketing mix;
  • Target group, competitive advantage and marketing message;
  1. Digital marketing, its significance and channels
  • Definition of digital marketing and the difference between it and traditional marketing;
  • What is the reason of digital marketing significance?
  • Digital marketing channels, their features, and the time of using each one;
  1. Specifications of a successful website
  • How do we determine the marketing advantage?
  • How to draft the marketing message;
  • Specifications of successful advertising design;
  1. Introduction to social media networks
  • Its significance and various networks;
  • Significance of content and its types;
  • How to draft successful content and how to evaluate it;
  • The marketing article and its success conditions;
  1. Twitter
  • Its services and conditions;
  • The twenty secrets of Twitter marketing;
  • Auxiliary means and websites for managing accounts, scheduling posts, and managing accounts by a third party without giving them a username and password, as well as means of measuring hashtags and the rate of repeating words in posted hashtags, tweets, photos, and videos;
  • How to reach your target customers and prompt them to follow your account, how to use it in marketing, its success criteria, and the means of measuring it;
  • Types of tweets and the importance of each type;
  • How to create database files (Google forms) to be used;
  • Twitter account analytics– How to link a Twitter account to a Facebook page;
  1. Instagram
  • Its definition and significance;
  • Its components and advantages;
  • How to create an account;
  1. Facebook
  • Its services, their definition, importance, differences, and how to benefit from the advantages of each method;
  • Facebook pages, their importance, how to benefit from them, analyzing them, determining the criteria for their success, means and criteria for measuring them, defining the state of their success, and the electronic means for measuring them;
  • How to target your customers and invite them to join your page, the different types of posts and the importance of each type;
  • How to create additional tabs on Facebook pages to add additional icons (watch our YouTube channel- follow us on Twitter/ Instagram- slide show- surveys- visit our website, ...etc.);
  1. A brief introduction to
  • YouTube;
  • LinkedIn;
  • How to develop an integrated digital marketing plan?
EGY KSA