What is E-Marketing? What are the most important E-marketing channels???

Your comprehensive guide to e-marketing and its most crucial channels

2023-08-08 Tuesday

What is E-Marketing? What are the most important E-marketing channels???

What is E-Marketing?

E-marketing is simply an attempt to reach the target customer to communicate a marketing message via all e-marketing means (computer - mobile phone - tablet - other electronic devices -...etc.) starting from social media platforms, through different mobile phone messages and apps such as Whats app and Line, to websites, forums, ... etc.;


What are E-Marketing Channels??
E-marketing channels may be categorized into 3 main channels:
First: Websites
They can be accessed by a search engine (either by SEO or Google AdWords search network ads). Actually, they are the most important and powerful e-marketing tool; Why???
Because the user who utilizes one of the most famous search engines such as Google to ask about a service or commodity is often in serious need of it. If he arrives at your website and finds different audible and visual attractions with a good presentation of your commodity along with a strong marketing message, a clear competitive advantage, and a call to make a purchase decision or order the service (Call to action), the salesmen in your company will often snap up this customer. On the contrary, other marketing means may reach untargeted customers or may reach them on inappropriate time. This feature of search engines is called leads quality (LeaAds Quality).
Optimization of websites to be compatible with Google search engine (SEO) is one of the most powerful and important e-marketing tools to lead the search engines user to visit your website free of charge or via another e-marketing tool, which is Google search network ads which appear at the top or bottom of the results page. Next to such ads, there is a green rectangle featured with AD letters indicating that they are paid ads. Based on the foregoing, Rabeh, as a distinguished e-marketing company in Egypt and the Gulf market, made sure to have a specialized team and uses the best modern sophisticated technologies, which led to our customers appearing on the first pages of Google through using dozens of words.


Second: Social Media
Social media platforms are a powerful tool in which any e-marketing company is interested due to their rapid spread and huge numbers. Each country has some tools that are more popular than others. The most famous platforms are Facebook - Google Plus - Twitter - LinkedIn - YouTube - Instagram - Pinterest. They help you reach the customer in precise unpaid targeting approaches through communication by messages, comments, and replies, or via various paid ads. As our e-marketing company specializes in the Gulf market generally and the Saudi market particularly, we are distinguished in managing Twitter accounts due to the interest of Saudi market customers in Twitter.


Third: Various E-marketing methods
E-marketing encompasses many other means that has a common feature which is the use of electronic mobile devices and electronic screens such as forums, guides, mobile apps, e-mails and mobile phone text messages (accurately professional targeting), messages of mobile apps (such as WhatsApp, Line), photos, articles, video files, and PDFs, which may be published as useful and effective content electronically in multiple ways.
Rabeh is an e-marketing company distinguished in the Saudi market, especially in the training field. In fact, it is honored to communicate with its customers to provide integrated e-marketing plans determining specific goals and clear measurement standards. Besides, it designs websites with a clear marketing message and a competitive advantage. Just click on the Request Service icon and let us help you with that.


EGY KSA