Why the website??

Creating a website for your company or institution is no longer a luxury. We were unaware of the Internet in the past, but it soon became a crucial factor in business and marketing. Then, the Internet usage was developed to be a sophisticated advertising tool in business, so it is necessary to create a website for your project, regardless of its size. Websites have evolved into a modern interface that reflects the “value” of your project because they:

• are more affordable and more flexible than publications;
• do not recognize borders;
• terminated the existence to the phrase “Closed Now”;
• assist you to establish your credibility;
• provide convenience for your customers to access you at any time and in all details;
• are an innovative way to increase your potential customers, which is an advantage not provided by other advertising tools;
• attract suppliers;
• protect your company name and brand;
• enable you to accurately know your customers’ opinions at no additional cost;
• are your first access gateway to e-marketing, which offers the latest and highest returns on marketing investments.

Creating an excellent website and printing its address on all your publications will certainly not be enough to persuade your customers to visit it. Rather, the website shall be designed with a clear and expressive marketing message about your service or product as well as marketing to promote your customers to visit it (e-marketing). It is known that:

A medium-quality website on the Internet, that is visited by a thousand is more useful than a great website visited by only 100 visitors.

The objective of websites analysis is to measure, compile and analyze Internet data in order to understand and enhance the effectiveness of the website. Therefore, it is a very important process to achieve the goal for which the website was created and to raise returns on investment via the Internet.

The website analysis provides us with many and important information, including:

• Number of visitors and their distribution throughout the day, weekdays and month, as well as their classification as for geography and gender (male or female) in addition to dividing them into age groups;
• Average time spent by visitors on the website and the number of browsed pages are a measure of the customer’s satisfaction with the website content and its utilization, as well as the number of visitors left the website without browsing once they visited it;
• Visitor cities and countries indicating the markets available to study as there is demand; where the visitor ratios are similar to the expected customer ratios;
• Sources of customer visits (social media platforms - search engines - nominations - direct registration to the website - ...etc.);
• Search words used in search engines by the customer to reach us;
• Devices (computer – mobile phone - tablet) used different operating systems.

The highest rates of return on investment (ROI) are earned from e-marketing, which website visits are its most important tools.

Therefore, you should start now ordering the service from Rabeh, as a premium e-marketing company that will provide you with the best and most experienced experts in e-marketing domain.